There are some astounding numbers out there about online advertising. For example, according to the Interactive Advertising Bureau, online ad spending in the United States alone hit $9.3 billion in the first quarter of 2013. This is a 15.6 percent increase over the same period a year before.
So it should come as no surprise that Google’s AdWords continues to be such a strong online advertising avenue for marketers looking to connect with the ever increasing web and mobile consumer base. And, it’s also no surprise that Google continues to invest in and innovate AdWords with its upcoming release of Enhanced Campaigns.
We prepared the following Enhanced Campaigns Pros & Cons Infographic to share our understanding of the new capabilities and how they will impact existing AdWords users. It provides quick visual “Cliff notes” to get you up to speed fast! We hope that you find it useful and would be delighted to have you share it with other interested colleagues.