March EntertainmentMarch Entertainment’s challenge was to define an architecture for the world’s first voice-driven web portal targeting mobile users. The voice-navigated web portal is designed to link users from around the globe and provide them with a full range of on-demand content such as games, audio books, and music.

Apption architected an innovative solution leveraging XML Web Services blended with other technologies including VoiceXML, Telematics and voice recognition software. “We chose Apption because of their experience with mobile technologies and background in web services and large scale networked systems” said Dan Hawes, CEO of March Entertainment.

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