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APPTION SOFTWARE TAKES 1ST PLACE IN GOVERNMENT OF CANADA BUSINESS PLAN COMPETITION Apption’s business case for innovative new product selected for first place by panel of government and industry experts. OTTAWA - Apption Software Corporation, an innovative provider of converged application development and new product introduction services, announced today that it has been selected for 1st place in the Y Enterprise Center business plan competition. Apption was selected by a panel of experts from the Federal Government, the Y Enterprise Center, and the Canadian Imperial Bank of Canada (CIBC).. The award was based upon a presentation of their business plan for commercialization of a converged software classifieds platform that enables a new generation of newspaper classifieds. The value provided to newspaper publishers includes increased revenue through online up sells such as photos, mobile content distribution, improved customer experience, and an operational cost reduction up to 90%. "Apption’s business case for commercialization of their converged product concept has all the elements of a winner,” said Raymond Lang, Senior Business Advisor at CIBC. “The Apption business case and the team presenting showed a high-level of business and technical acumen.” Apption works work with companies that may have little more than a product concept and play a key role in commercializing technology and bringing product to market. Apption provides the product innovation and commercialization experience to help its customers with marketing strategy, business analysis, product strategy, and technology selection, in addition to the development and support of the software product. “We are pleased to accept this award from such a distinguished panel,” said Sam Zaid, COO of Apption Software. “We believe that being selected for this award validates that Apption has the expertise to help its customers with their product commercialization efforts.” Apption's software lifecycle is tuned specifically for optimizing new product development, striking a balance between exhaustive up front architecture and rapid review of product prototypes. We follow a just-in-time, iterative, and interactive approach allowing for changing requirements to be accommodated early in the development cycle. About Apption Apption Software is a privately held corporation that specializes in developing applications involving data, voice, or video that converge web, mobile, and location technologies. Apption offers services in Converged Application Development and New Product Introduction. Apption has a successful history of working with customers from initial concept through the full development lifecycle to deliver leading-edge, software technology products and complex business solutions. The company has garnered numerous industry awards, including the above-mentioned Branham300 National Top 25 Up-and-Comers award for 2006. September 12, 2005 Learn more at www.apption.com. Media Inquiries For media inquiries, contact: Brian Joe (613) 725-6268 media@apption.com |
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