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APPTION SELECTED TO PROVIDE TECHNICAL ROADMAP FOR INNOVATIVE VOICE-DRIVEN WEB PORTAL

Apption’s expertise in Web 2.0 and XML Web Services helps define a technical architecture and roadmap for the world’s first mobile, voice-driven web portal.

OTTAWA – March Entertainment has chosen Apption Softwar to define the architecture for the world's first voice-driven web portal targeting mobile users. Apption is uniquely positioned to meet this need with its successful experience in leveraging XML Web Services in building high-end Web 2.0 and mobile applications.

The new voice-navigated web portal will link users from around the globe and provide them with a full range of on-demand content such as games, audio books, and music.

"We chose Apption because of their experience with mobile technologies and background in web services and large scale networked systems" said Dan Hawes, CEO of March Entertainment.

A service of this nature requires innovative design and deployment of some key technologies such as VoiceXML, Web Services, Telematics and voice recognition software. The key demand on Apption will be to architect a solution that seamlessly integrates these various technologies and enables users to enjoy March Entertainment's rich line of content.

About March Entertainment

March Entertainment is an award-winning Canadian content provider. They differentiate themselves by handling and delivering the entire life-cycle of digital content via TV, Internet and wireless platforms. One of their most notable success stories is Chilly Beach, an innovative and entertaining cartoon that has received countless awards and nominations for its success on Television and on the Web.

About Apption

Apption Software is a leader at leveraging Service Oriented Architectures and XML Web Services to design and develop complex applications that converge web, mobile, and location based technologies. Apption offers services in XML Web Services Application Development and New Product Introduction.

Apption has a successful history of working with customers from initial concept through the full development lifecycle to deliver leading-edge, software technology products and complex business solutions. The company has garnered numerous industry awards, including the 2006 Branham300 National Top 25 Technology Up-and-Comers award.

Learn more at www.apption.com.

May 10, 2006

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